After Government Crackdown, Cocaine™ Energy Drink Returns to Tampa Market
(National PR Wire - September 2, 2008) | Industry and Country : Food & Beverage | United States of America
Following a stint in rehab and a high-profile battle with the FDA, Redux Beverages re-launches in Tampa with the same ingredients as the original.
Tampa, Fla. – Its controversial name was enough to make headlines when it hit the market the first time. Cocaine™ Energy Drink was on a high and became an instant hit. But after an FDA crackdown over marketing, the company voluntarily pulled the drink off the shelves.
Now the Cocaine™ Energy Drink is back and stronger than ever.
It makes its return to the Tampa market this month after re-launching earlier this year in several markets nationwide and Europe.
“Retailers in Tampa are excited about being able to sell Cocaine to its customers and consumers are looking forward to drinking it,” says Carlos Silva, president of Spike Distributors, which will distribute the drink in Central Florida. “Cocaine is popular and there are many people looking forward to this.”
After the company pulled the drink last year, the product briefly emerged with a new peel off label that read “No Name” energy drink.
California-based Redux Beverages, the makers of the energy drink, says the company then worked with the Food and Drug Administration on acceptable marketing and labeling of the drink. The company removed a few words from the label but was allowed to retain the name.
Cocaine contains three times the amount of caffeine than its competitors. Other ingredients are: .50 milligrams of L-Carnitine, 250 milligrams of D-Ribose, and 25 milligrams of guarana.
Cocaine is available in three flavors: Original, Mild and Sugar-Free. The Original version is a Red, cinnamon-based and a ginger-wasabi-based energy drink. The Mild version of Cocaine has the cinnamon flavor without the wasabi heat, while the Free version is sugar and calorie free.
For more information, please visit http://www.drinkcocaine.com/
Attention Editors: To download high resolution photos of the Cocaine™ Energy Drink, please visit www.photobucket.com/spikecocaine
B-roll of the Cocaine™ Energy Drink is also available upon request.
About Redux Beverages: Redux Beverages LTD, founded in 2006, manufactures one of the three most-talked about energy drinks on the market (others include Red Bull and Rockstar). In 2007, Redux voluntarily chose to rename its Cocaine energy drink due to FDA regulations. In an innovative move, Redux literally gave naming rights to the user by producing a nameless can featuring a customizable white \”billboard\” for consumers to write in whatever they wanted. Redux has also recently added Brawndo (the fictional drink in the cult-hit Mike Judge comedy, \”Idiocracy\”) to its product lineup and is working on new product lines, promising to be equally as innovative, which will be announced soon.
Media Contact: Redux Beverages LTD (866-658-7618)
Email: media@drinkcocaineflorida.com
Web site: www.drinkcocaine.com
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Name:: Spike Distributors
Email:: spikedistributors@yahoo.com
Contact Information::
Spike Distributors, LLC
1502 Hoobs St. Suite 105 Tampa, FL 33619
Office 813-774-9391
Fax: 813-600-1765
