IQ Division teams up with Take Off Informationstechnic GmbH

The world of blogging has seen the giant of all giants come aboard. Google have just purchased Korean blogging company Tatter and Co. for an undisclosed sum. Tatter owns the blogging platform Textcube very popular in Korea which has the ninth highest number of internet users in the world. Google said in an emailed statement the acquisition will “allow us to enhance our publishing tools in Korea”. At the same time as this buy-out was announced IQ Division has entered into a strategic partnership with Take Off Informationstechnic GmbH. Take Off has new and exciting technology platforms incorporating cutting edge software which is currently employed by many successful companies such as You Tube and Facebook. The new software is a platform for videoblogs, photoblogs, sketchblogs and podcasting and is the perfect medium for viral marketing.

A spokesperson for Bloggerwave a subsidiary of IQ Division is quoted as saying: “These are exciting times for IQ Division and this partnership is a perfect marriage. By using our viral marketing techniques and tech platform together with the videoblog capabilities of Take Off we will take blogging into a whole new
Web 2 dimension”. Take Off has also brought with it a substantial number of new blogging campaigns to the Bloggerwave network. Bloggerwave and Take Off will enter the German, Swiss and Austrian markets to pilot the new partnership.
Current Economic Conditions. While the banking world waits for the economic crisis to be held back, quelled and finally banished we must report that the world of advertising has been hit hard. As companies cut back their ad budgets through traditional and highly expensive media such as print, radio and television IQ Division can confidently report a sizeable increase in take-up of its blogging PR subsidiary
Bloggerwave. This modern form of online advertising is vastly more efficient than the previously mentioned big 3 and has already outgrown the budget spend in Norway and Sweden for radio and television combined.

New Campaign Clients
Bloggerwave has acquired the UK company Betfair as a new client and will be commencing campaigns on their behalf in the UK, Germany and Sweden. Since Betfair was launched in June 2000 it has become the largest online betting company in the UK and the largest bet exchange in the world. Betfair currently has
more than one million clients and a turnover in excess of £50m/week. Following on from this Bloggerwave can also confirm that it has signed new campaign contracts with Vopium the highly successful IP phone platform provider, the Swedish insurance group Atava and as this release is finalized it can be confirmed
that Carlsberg the famous brewery group with its 250 plus named brands has commissioned Bloggerwave to begin a large online campaign.

About IQ Division
IQ Division provides a full service solution for modern day online marketing including the implementation of technology based tools, the building up of an audience orientated campaign and the monitoring of results down to individual online actions. Through its subsidiary companies Bloggerwave, Exchangewave, Reviewwave and Semowave it designs, operates and maintains online marketing campaigns for some of the world’s largest companies. For more information visit www.iqdivision.com.

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